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Research papers

Should we trust the oracle?

In the work discussed in this paper, a Delphi forecast that had been made in 1969 was examined in detail. Contributors to this study were re-contacted and asked to review their predictions in the light of their experience in the intervening years...

Catalogue: Seminar 1977: Foresight Or Hindsight?
Author: David J. Kreling
March 1, 1977
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Citation

Kreling, D. J. (1977a, March 01). Should we trust the oracle?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/should-we-trust-the-oracle-


Research papers

The dangerous quest for certainty in market forecasting

This paper shows how a large pharmaceutical firm developed a series of market forecasts in probabilistic terms, explicitly incorporating the principal uncertainties affecting the future sales of new pharmaceutical products. Such probabilistic...

Catalogue: Seminar 1977: Foresight Or Hindsight?
Authors: Michael M. Menke, Jacques P. Pezier
March 1, 1977
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Citation

Menke and Pezier (1977a, March 01). The dangerous quest for certainty in market forecasting. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-dangerous-quest-for-certainty-in-market-forecasting


Research papers

Can you forecast the effectiveness of a promotional campaign?

I would like to spend a few minutes looking at what is meant by predicting the effectiveness of a promotional campaign. Second I would like to talk about some of the efforts that have been made in the field, and related areas, passing a few comments....

Catalogue: Seminar 1977: Foresight Or Hindsight?
Author: Philip J. Brown
March 1, 1977
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Citation

Brown, P. J. (1977a, March 01). Can you forecast the effectiveness of a promotional campaign? . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/can-you-forecast-the-effectiveness-of-a-promotional-campaign-


Research papers

Patient influence on prescribing

This paper sets out to examine whether a better understanding of the problems and actual behaviour of patients could be used to improve the pharmaceutical industry's communications with the doctor. The results of recent group discussions carried out...

Catalogue: Seminar 1977: Foresight Or Hindsight?
Authors: P. Hohenberg, I. Burgess
March 1, 1977
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Citation

Hohenberg and Burgess (1977a, March 01). Patient influence on prescribing . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/patient-influence-on-prescribing-